You may not know it, but you have the keys to more leads and sales in your hands right now

You have something lying around. I know you do...

an old report or white paper

a sales presentation

a neglected blog

some raw video or audio sitting on a hard drive or memory card somewhere

I know you have something like this, and you need to Bring Your Own Content to Austin, Texas for an extreme makeover that will bring more leads and sales to your Web site.

When you leave, you will know exactly how to position your most mundane content so that it:

• is relevant to your most valued visitors


• draws visitors to read or view it


• asks them to sign up for more


• keeps them coming back for to your site


• makes your product or service the right one for them

Powerful marketers see content as an opportunity

Every business generates content. It's in emails, product strategies, and customer support reports. Content is being created by any organization that is doing business.

And your visitors will find it valuable, if it is presented to them properly.

We'll start the day with an exercise in which you will profile one of your most important visitors. We will show you how to put them into "buckets" so you will know how they want to get information.

I'll then outline the structure of a conversion scenario. You will soon see where your Web site fails to draw visitors to the content that answers their questions and entices them to take action.

We'll then serve you a delicious lunch to prepare you for the afternoon's extreme content makeovers.

You've got diamonds in your desk drawer...

...and we're going to open that drawer for you.

I'm bringing in Alissa Ruehl from Apogee Search and Jane Dueease to help me transform your most mundane reports, articles, presentations and video into content designed to convert visitors to leads and sales.

Alissa is one of only a few Certified Google Web Optimizer professionals in the country. She presents to crowds nationally on the topic of driving and converting traffic and has years of experience in the field.

Trust me. You want Alissa looking at your content.

Alissa and I, The Conversion Scientist, will bring all of our powers of conversion to bear on your content. PLUS we'll have the experience of everyone else in the room.

Watch as plain content becomes enticing.

Watch as simple presentations grab your most impatient visitors.

Watch as raw video dazzles visitors and search engines alike.

Cheap and free tools

One of the keys to your content makeover is the availability of free and extremely cheap tools available all over the Web.

Tools that

• host video without pulling your visitors away


• turn presentations into multi-media tutorials


• automatically turn blogs into engaging email newsletters


• turn any content into a social magnet

We'll point you to the best solutions we've found for all of your quick and cheap content makeovers.

By the end of this workshop, you will have the content and the tools needed to start generating leads and sales by the start of the new year.

Send in your content ahead of time and watch it transform

For a select few, your content will be transformed before your eyes. When you register for this full-day workshop, you will be given a chance to send in your report, presentation, blog, or video.

We'll prep it for the workshop, and you'll be front and center for a personalized extreme makeover. We'll basically do all the work for you.

Act quickly, though. We'll only have time for a hand-full of examples.

Quicker and cheaper than developing content from scratch

Think about how much it costs to develop content from scratch.

The time spent interviewing your internal experts.

The cost of writers.

The cost of designers.

The cost of videographers.

We're talking thousands of dollars here. Are we charging thousands of dollars for this workshop?

Well, we might in the future, but not this time.

This full-day, hands-on workshop is priced at $249.

Spend $249 to save thousands. That seems like a reasonable trade.

Featuring

Brian Massey
The Conversion Scientist™

Alissa Ruehl
Certified Google Web Optimizer Consultant

Jane Dueease
Marketing Professional

You!
This is an interactive workshop.

Agenda

8:30am - Registration, coffee

9:00am - Killing Brad Pitt: Why Visitors Fail to Take Action on Your Web Site, Brian Massey

10:00am - Interactive Exercise

11:00am - Building Conversion Scenarios: Techniques and Tools, Brian Massey

12:00pm - LUNCH
Conversion Scenario Case Study, Brian Massey

1:00pm - Extreme Content Makeovers, Brian Massey and Alissa Ruehl

4:30pm - Summary and
Next Steps

5:00pm - Lab Coat Drawing and Networking

Brought to you by...

Conversion Sciences

Apogee Search

Melanie Wise Consulting

Market My Biz Online

WARNING

By the end of this workshop, you will never be able to look at another company report or presentation again without thinking, "I bet our visitors would love to know about this!" And you will be right.

Within the scope of one day, you can expect a fundamental change in the way you look at your Web site:

• You will be able to focus on individual personas when you plan and roll out your content.


• You will stop thinking in terms of pages and start thinking in terms of scenarios.


• You will know the key components of every lead- or sales-generating piece of content you roll out.


• All kinds of content will excite you (which may make the others on your team begin to wonder).

I look forward to seeing you transforming your content and your business!

Best regards,

Brian Massey
The Conversion Scientist™
bmassey@conversionscientist.com

P. S. We'll be offering a series of free follow-up teleconferences to answer any questions that come up after the workshop. We really want you to be ready for 2010. You have to be at the workshop to find out how to participate, though.

P. P. S. We're giving away a rare monogrammed Conversion Sciences lab coat to two lucky winners. It's your recognition that you no longer see a Web site as a bunch of pages. You must be at the workshop to win, though.

P. P. P. S. Are you getting the hint that you really need to be at this workshop?